"Reflection on the audiovisual industry must start from the ability to establish relationships between representation and represented the universe, revealing the strategies design discourse. This can only be achieved from the very assumption of a role of active viewers attentive to the forms and themes with which audiovisual products are built. Similarly, it is necessary to educate both look to acquire a visual culture from a focus on the connections it establishes with our contemporary audiovisual. "
Jaques Aumont
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